Why is Magento so Popular?

Why is Magento so Popular?

Let us throw a hypothetical situation at you: you are planning to purchase your first ever house. What will be of utmost importance and would your priorities match somebody else’s as well? Maybe you are considering a cute, little picket fence, a long driveway and a beautiful backyard; in short, you are looking forward for a home that reflects you and your personality. Well, same goes for the website design. Your  Magento E-Commerce Website Design  should reflect the true sense and purpose of your business.

While handling the matter of company’s website, you need to pinpoint the things you want to include and what else can be excluded. You need to make a website that is unique, easy to navigate, user friendly and above all, a true reflection of your business. Though the design of the website is important, but not the whole sole point of focus. Now with this, let us discuss the various pros and cons of custom as well as theme based web design that would surely help you to make a good and smart decision.

Theme Based Website Design

Pros:

  1. With theme based design, you can preview, alter the functionalities and can have an exact idea as to how would your final page look like. You have a fair idea about the working of website, even before making it live.

  2. Now you have plethora of themes that are customized according to the requirements of a particular niche. So, no more hassles with font size, colours, portfolios, content layouts. You just have to customize it.

  3. If you don’t have a team of developers for the backend support, then don’t fret. Now when you work with theme based web design, you automatically have their support team with you that helps you with any kind of complication that may arise before, during or after the launch.

Cons:

  1. When you opt for a theme based web design, there are high chances of stumbling on a website using the same theme. There is a lack of sense of originality.

  2. With the pre-structured themes, there is a very less space of customization of pages. These themes come with set pages format and you have to work according to the theme.

 

Custom Website Design

Pros:

  1. The basic advantage of custom web design is that it would be only yours. If you are into baby products, you can have a homepage with soft colours. But to make the custom web design your ally, you need a good team of developers.

  2. You have the control over every small detail of the website, be it colours, fonts, layouts, social media integration or plugins. It can enhance the quality of the website but can also affect the overall productivity.

Cons:

  1. You have to understand the fact that when you opt for Custom Website Design, the developers have to work on it from the scratch. In other words, it is a green project and it would cost you more as compared to the theme based web design.

  2. Sometimes, you may have to face the situation of ‘too many cooks spoil the broth’. Designing a website is a creative and artistic work and everybody has their own views and perceptions that can lead to decreased productivity and long waiting time.

But before taking any decision pertaining to the website design, you need a website agency like Enterprise Web Cloud that understands in and out of any business as well the concepts of website designing. When you hire one such agency, one thing you assure yourself is a seamless, user friendly and creative website for your brand!

Importance of Custom Web Design for E-commerce Website

Importance of Custom Web Design for E-commerce Website

The e-commerce industry has changed the way we do business and has made many entrepreneur wealthier, self-sufficient and gainfully employed. Recently, many businesses have gone internet savvy, with them having their own websites and having profited from the same. An e-commerce website is an alternative to the physical retail stores to sell products. Having a great website is imperative to execute a good marketing strategy. That being said, just a functional website won’t guarantee any benefits unless the website is designed aesthetically.

Web design determines the way your website looks in terms of its display, colors, fonts, graphics, structure etc. Think of a web design as your clothes, just how we dress to impress, a presentable Ecommerce Web Design conveys about your brand.

Here are a few reasons to understand the importance of web design for an Ecommerce website:

Navigation – Ensure that your website isn’t cluttered, confusing or chaotic so that the users can find what they are looking for. A well-designed website helps put things in order, if the user can’t find what they want, they can just move to another site easily. A good design illustrates the consistency of your business. For holding a customer’s attention your navigation must be as coherent as possible.

Aesthetics and Uniformity – As sensual beings, we prefer our surroundings to be appealing to the senses. We change the wallpapers on our gadgets, travel for the same. Thus, the design of our surroundings plays an important role in our daily lives. An attractive website is pleasant as well as invigorating. Uniformity is another thing essential for a good website besides its aesthetics. A consistent style, format, and typeface throughout the site ensures a good user experience. The least distractions make for an aesthetic layout for your website, thus increasing the web traffic.

Trustworthy – Many giants like Amazon and eBay enjoy the trust and confidence of the users, unlike numerous small online sellers who work endlessly to sell their products. To build the trust of the users, a professional looking website is essential. A good design makes the customers feel that your business is authentic and well-established. The customers make online transactions on Ecommerce websites, thus, building trust is vital.

Sales and Competition – A good web design equals a good sale. An attractive web design makes the website not only appealing but user-friendly as well. The longer the customers stay on your website, the more it will encourage the activity and sales. To attract potential customers, a web design should look professional and informative. A sloppy site can encourage your customer to shift to your competitor’s site. Ecommerce is a highly competitive platform and an appealing web design will ensure that you remain at the top of your game.

To conclude, an Ecommerce website development can be enhanced by proper web design practices. To boost your Ecommerce Web Design in Toronto, get in touch with a good design agency for an efficient website for online shopping.

U.S. internet service providers get green light to sell user data — but what about Canada?

U.S. internet service providers get green light to sell user data — but what about Canada?

ISPs here can only share your personal information with your express consent

Privacy protections designed to prevent U.S. internet service providers from sharing or selling subscribers’ personal information with third parties — without permission — were dismantled by U.S. Congress on Tuesday.

It means that information about the apps American internet subscribers use, the websites they visit, and the things they purchase online — among other things — can potentially be tracked, shared, and monetized by third parties, unless those users opt out.

You might be pleased to learn that Canada, which often follows the U.S. lead on technology issues, has taken a different approach. Here, internet service providers can only share your personal information with third parties with your express consent.

Tamir Israel, a staff lawyer at the Canadian Internet Policy and Public Interest Clinic, says you have the privacy commissioner of Canada and the CRTC to thank.

Both organizations have released decisions in recent years that effectively limit the information internet service providers can collect and use for secondary purposes, such as marketing, without your consent.

Canada's privacy commissioner and the CRTC have made decisions in recent years that effectively limit the information internet service providers can collect and use for secondary purposes, such as marketing, without your consent.

Canada’s privacy commissioner and the CRTC have made decisions in recent years that effectively limit the information internet service providers can collect and use for secondary purposes, such as marketing, without your consent. (Issei Kato/Reuters)

Pitfalls of relevant ads

In 2013, the privacy commissioner launched an investigation into a new Bell initiative called the “relevant advertising program.” The Canadian telco used network usage information, as well as account and demographic information, to build advertising profiles that could be used by third parties to target specific audiences with ads.

In other words, advertisers could target Bell users that visited certain websites. Browsing history or frequently used apps could also be used to infer users’ interests. Users could be further targeted by age, phone model or credit score. Bell also indicated that it might use home internet usage, television viewing history and calling patterns to build ad profiles in the future.

This sort of thing is fine — but only if customers opt in, or choose to allow their personal information to be used in this way. In this case, however, Bell designed the relevant advertising program to be opt-out, the default for Bell users unless they said otherwise. This is the current reality for internet users in the U.S.

Internet_use

Marketers and advertisers are especially interested in the data they can glean from U.S. internet service provider usage data, which can reveal much about a person’s habits and interests. (Mike Segar/Reuters)

Marketers and advertisers are especially interested in the data they can glean from U.S. internet service provider usage data, which can reveal much about a person’s habits and interests. (Mike Segar/Reuters)

“Bell should not simply assume that, unless they proactively speak up to the contrary, customers are consenting to have their personal information used in this new way,” Privacy Commissioner Daniel Therrien said at the time, recommending that Bell make its program opt-in.

By combining a user’s personal information with their usage information, “they kind of crossed a line in what they proposed they wanted to do,” said David Fraser, a partner at the law firm McInnes Cooper, who specializes in privacy issues. “If any other telco was looking at doing that before, they’ve mostly changed their mind.”

Even earlier, in 2009, the CRTC reviewed the internet traffic management practices of Canadian ISPs — the hardware and software ISPs use to track and manage how customers are using the network, for the ISPs’ own business purposes.

Although the review was not specifically focused on marketing or ads, the CRTC said in its decision it was taking steps “to ensure that personal information collected for the purpose of managing internet traffic is not used for other purposes and is not disclosed.”

Bell ultimately chose to close its old marketing program, but it now has a new program — one that, following the privacy commissioner’s recommendation, is opt-in.

So there’s no data sharing at all?

Even though Canadian ISPs can’t share personal information with third parties without your consent, it doesn’t mean they’re not sharing any data at all.

Rogers, Bell and Telus, for example, say they may share de-identified information — data that has been stripped of personal information — with third parties, without your consent.

This may be done for “research, planning, or product and service development,” according to Telus, while Bell says it may be done “to provide social benefits (such as assisting municipalities with traffic planning) and to develop analytic marketing reports for our use and for the use of our partners.”

What’s the problem with that? Researchers have shown that, in some cases, users can be re-identified when de-identified data is combined with other sources of data. It’s enough of a concern that some companies explicitly forbid re-identification in their terms of use.

But by and large, Fraser sees the collection of de-identified data as much less of a concern than other types of data. “It’s aggregate information,” he said. On its own, “it really doesn’t tell you anything about any individual.”

Of course, knowing things about individuals is exactly what marketers want from ISPs. In Canada, they’ll have to keep waiting. In the U.S., not so much.

 Source: CBC News
How three Canadian cities are trying to become smart cities

How three Canadian cities are trying to become smart cities

Upon hearing the phrase “smart city,” a foggy image of the Jetsons probably comes to mind.

Smart cities are still an unknown concept to most urbanites, who don’t realize that changes are currently underway to make the cities they live in smarter. On March 7th, representatives from cities across Canada came together for the second annual SAP Smart Cities Forum, where the future of urban life was explored.

As the director of technology innovation for the City of Kitchener, Dan Murray puts it; the definition of a smart city changes depending on which city you enter, as each city has its own priorities and its own obstacles.

However, for Canadian cities that are looking to become smart cities, one central theme seems to be generally agreed upon, and that is one of efficiency and communication.

While some cities like Mississauga are tackling these concepts by modernizing and improving their transportation portals, others, such as the City of Toronto, are bridging communication gaps by making its data available to its citizens.

Here’s a look at how three Canadian cities are trying to become smart cities.

Toronto: Open Data, Public Transit, IoT

The city of Toronto has been extremely active in making the vast amounts of data its collects available to the public. The city’s open data initiatives have paved the way for all kinds of data-driven projects to come to fruition.

Some of the initiatives currently underway include the Data Catalogue on the city’s website, the public data manipulator Wellbeing Toronto, geographic data, and several data-driven apps.

According to the director of enterprise and solutions at the City of Toronto, Fazal Husain, the data obtained through the city’s open data initiatives plays a critical role in helping city workers gain a better understanding the obstacles that stand in the way of Toronto becoming a smart city.

“If the city doesn’t know the problem of day-to-day life that you’re experiencing, I don’t know if we can address it,” says Husain.

He goes on to describe the city’s Cycling App as a prime example of how data initiatives help the city run more efficiently. The Cycling App is an initiative spearheaded by Brisk Synergies for the City of Toronto which allows cyclists to record their cycling routes. This data will be made available to the city for reference when developing cycling network plans.

After a run-in with a pedestrian who raved about the app, Husain was convinced about its potential to improve circumstances for all Toronto cyclists and serve as a model for other city services.

In addition, Toronto is focusing heavily on public transit and IoT as a way to solve the city’s ongoing congestion problems. Going forward, the city is considering an IoT solution to improve the flow of traffic.

Husain concluded by saying that a smart city isn’t an end goal, but a process. “I don’t think a smart city is an end state. It will continue to be developed because technology is not standing still,” says Husain.

Mississauga: Wi-Fi Blanket, Public transit, public outreach, IoT

The City of Mississauga has been extremely active in the smart city movement through public transit initiatives, Wi-Fi enhancement and other forms of public engagement.

Shawn Slack, the city’s director of information technology and chief information officer spoke extensively about Mississauga’s investment in improving public transit across its jurisdiction as a response to one of the GTA’s most pressing concerns.

“So, a lot of our smart city type technologies are investing in advanced traffic management, smart bus technology, so that we can get a better handle around how traffic is moving and then respond when there’s either an accident, or during rush hour, or in making sure we have coordination of services and traffic control,” says Slack.

Slack also emphasized the importance of bringing Wi-Fi to as many corridors of the city as possible. In addition helping to bridge the digital divide, Slack describes that such a robust Wi-Fi network is also invaluable to the consolidation of communication across the city.

He uses the example of communicating with citizens. As City Hall becomes more technologically capable internally, it has the ability to communicate with citizens about relevant announcements and services through web portals, such as video messages. Without reliable internet access, citizens in certain parts of the jurisdiction may not have access to these important messages.

“We want to make sure that if we’re going to tailor communication, people have the capacity to get internet in that area,” says Slack.

In order to sustain this model, the City has partnered with multiple parties across the region, including the Region of Peel, Brampton and Caledon as well as several hospitals and universities. These partnerships ensure that services like this one remain affordable.

“It’s an economy of scale. So we have a private fibre network within the region of Peel. And it’s a partnership between the city of Mississauga, Brampton, town of Caledon and the Region of Peel, the hospitals and the post-secondary schools. We’ve built enough fibre within the region to go around the planet once. If the city were to build that on its own, it wouldn’t be as affordable and the benefits wouldn’t be as effective,” continues Slack.

Kitchener: Outreach, incubators, eServices, public transit

While the City of Kitchener doesn’t see a value in blanketing its jurisdiction with Wi-Fi, city leadership has developed a four-part plan to work towards becoming a smart city.

The director of technology, innovation and e-services at the City of Kitchener, Dan Murray, says that there isn’t one definitive standard for what a smart city will be. It all depends on the individual city’s circumstances.

Kitchener leadership placed a heightened emphasis on the community aspect of ‘smart city,’ by spending 18 months developing the Digital Kitchener strategy.

“We tried to leverage technology to improve the lives of the citizens in Kitchener. That’s kind of how we approached this. We approached a technology strategy with a strong community focus to it,” says Murray.

Kitchener’s strategy calls for the to be city, connected, innovative, on demand, inclusive, and to prioritize the needs that the citizens want to see fulfilled.

The city will aim to install an IoT network and fibre optic capability in areas where it would improve civic life, and implement on-demand e-services to reach citizens on the digital platforms they’re active in.

Moreover, the City of Kitchener is a fast-growing innovation hub in Canada, which is largely incorporated into the city’s smart city ambitions.

Communitech, for example, is the largest technology incubator in the Kitchener-Waterloo area, and one of the most well-known across Canada. This incubator and others will play a significant role in becoming more digitally-enabled.

“Every city also has their own realities and their own factors that are at play. I think what we try and do is look for various ideas among municipalities but you have to try and adapt them for what makes sense for yourself. And that’s really what we were trying to do with digital Kitchener, was gain an understanding of the things that are of interest to the citizens of Kitchener.”

Smart cities, by the city

When it comes to smart cities, every region has its own idea of how to get there. They all agree on one thing however; a smart city will be in a constant state of development.

As technology evolves and changes, so to will its uses in civic life. Even more importantly, as cities evolve and change, so to will their requirements of the technology they use.

Between cross-platform Wi-Fi, consolidated transportation and data-driven initiatives, it’s fair to say that citizens will begin to feel the effects of these changes extremely soon. Perhaps the ever-elusive smart city isn’t so much about achieving an end goal, but rather, a way for technology to truly change the civic experience.

Source: Mobile Syrup

Google Assistant could soon pick up support for Canadian French

Google Assistant could soon pick up support for Canadian French

Google Assistant is learning a new language.

Back when Google unveiled its AI-powered Assistant last year, the company said that it would roll out support for regional languages. Assistant picked up the ability to converse in Hindi, and Google is now training the voice assistant to understand Canadian French.

Google Assistant French Canadian

Based on the screenshot, Google is working on making the French Canadian language model of Assistant available both on Allo and phones. That’s in contrast to Assistant’s capabilities in Hindi, which are limited to Google’s messaging app. Google’s decision to roll out Assistant to all phones running Marshmallow and above will ensure that its AI service is installed on hundreds of millions of handsets around the world, and the logical extension of that is to introduce support for local languages.

There’s no further information as to when Assistant will officially add support for Canadian French, but with the test program underway, we should know more in the coming months.

Source: Android Central

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