Why is Magento so Popular?

Why is Magento so Popular?

Let us throw a hypothetical situation at you: you are planning to purchase your first ever house. What will be of utmost importance and would your priorities match somebody else’s as well? Maybe you are considering a cute, little picket fence, a long driveway and a beautiful backyard; in short, you are looking forward for a home that reflects you and your personality. Well, same goes for the website design. Your  Magento E-Commerce Website Design  should reflect the true sense and purpose of your business.

While handling the matter of company’s website, you need to pinpoint the things you want to include and what else can be excluded. You need to make a website that is unique, easy to navigate, user friendly and above all, a true reflection of your business. Though the design of the website is important, but not the whole sole point of focus. Now with this, let us discuss the various pros and cons of custom as well as theme based web design that would surely help you to make a good and smart decision.

Theme Based Website Design


  1. With theme based design, you can preview, alter the functionalities and can have an exact idea as to how would your final page look like. You have a fair idea about the working of website, even before making it live.

  2. Now you have plethora of themes that are customized according to the requirements of a particular niche. So, no more hassles with font size, colours, portfolios, content layouts. You just have to customize it.

  3. If you don’t have a team of developers for the backend support, then don’t fret. Now when you work with theme based web design, you automatically have their support team with you that helps you with any kind of complication that may arise before, during or after the launch.


  1. When you opt for a theme based web design, there are high chances of stumbling on a website using the same theme. There is a lack of sense of originality.

  2. With the pre-structured themes, there is a very less space of customization of pages. These themes come with set pages format and you have to work according to the theme.


Custom Website Design


  1. The basic advantage of custom web design is that it would be only yours. If you are into baby products, you can have a homepage with soft colours. But to make the custom web design your ally, you need a good team of developers.

  2. You have the control over every small detail of the website, be it colours, fonts, layouts, social media integration or plugins. It can enhance the quality of the website but can also affect the overall productivity.


  1. You have to understand the fact that when you opt for Custom Website Design, the developers have to work on it from the scratch. In other words, it is a green project and it would cost you more as compared to the theme based web design.

  2. Sometimes, you may have to face the situation of ‘too many cooks spoil the broth’. Designing a website is a creative and artistic work and everybody has their own views and perceptions that can lead to decreased productivity and long waiting time.

But before taking any decision pertaining to the website design, you need a website agency like Enterprise Web Cloud that understands in and out of any business as well the concepts of website designing. When you hire one such agency, one thing you assure yourself is a seamless, user friendly and creative website for your brand!

Importance of Custom Web Design for E-commerce Website

Importance of Custom Web Design for E-commerce Website

The e-commerce industry has changed the way we do business and has made many entrepreneur wealthier, self-sufficient and gainfully employed. Recently, many businesses have gone internet savvy, with them having their own websites and having profited from the same. An e-commerce website is an alternative to the physical retail stores to sell products. Having a great website is imperative to execute a good marketing strategy. That being said, just a functional website won’t guarantee any benefits unless the website is designed aesthetically.

Web design determines the way your website looks in terms of its display, colors, fonts, graphics, structure etc. Think of a web design as your clothes, just how we dress to impress, a presentable Ecommerce Web Design conveys about your brand.

Here are a few reasons to understand the importance of web design for an Ecommerce website:

Navigation – Ensure that your website isn’t cluttered, confusing or chaotic so that the users can find what they are looking for. A well-designed website helps put things in order, if the user can’t find what they want, they can just move to another site easily. A good design illustrates the consistency of your business. For holding a customer’s attention your navigation must be as coherent as possible.

Aesthetics and Uniformity – As sensual beings, we prefer our surroundings to be appealing to the senses. We change the wallpapers on our gadgets, travel for the same. Thus, the design of our surroundings plays an important role in our daily lives. An attractive website is pleasant as well as invigorating. Uniformity is another thing essential for a good website besides its aesthetics. A consistent style, format, and typeface throughout the site ensures a good user experience. The least distractions make for an aesthetic layout for your website, thus increasing the web traffic.

Trustworthy – Many giants like Amazon and eBay enjoy the trust and confidence of the users, unlike numerous small online sellers who work endlessly to sell their products. To build the trust of the users, a professional looking website is essential. A good design makes the customers feel that your business is authentic and well-established. The customers make online transactions on Ecommerce websites, thus, building trust is vital.

Sales and Competition – A good web design equals a good sale. An attractive web design makes the website not only appealing but user-friendly as well. The longer the customers stay on your website, the more it will encourage the activity and sales. To attract potential customers, a web design should look professional and informative. A sloppy site can encourage your customer to shift to your competitor’s site. Ecommerce is a highly competitive platform and an appealing web design will ensure that you remain at the top of your game.

To conclude, an Ecommerce website development can be enhanced by proper web design practices. To boost your Ecommerce Web Design in Toronto, get in touch with a good design agency for an efficient website for online shopping.

Proof will track your blood alcohol content with a wristband

Proof will track your blood alcohol content with a wristband

Checking your blood alcohol content with a breathalyzer while out with some friends might just be a party trick — but if you really wanted to know it to figure out whether or not you should have another drink, it might be awkward to pull one out.

So that’s why Evan Strenk started Milo Sensors, a company built around wearable sensors that detects various chemicals in your body based on perspiration from your skin. The company is starting off with Proof, a small band that can gauge your blood alcohol content and send the information to an app where you can subtly see where you are in the night and whether you should order that next beer. Milo Sensors showed the product off at CES in Eureka Park this year.

“There’s a breathalyzer out there but no one uses it because they’re awkward,” Strenk said. “The use case there is you put our sensor on, at 6 p.m., you set your alarms for yourself, and everything’s paired with an app. [When I check my phone] you don’t even know if I’m messaging someone or checking my BAC. And because it’s continuous tracing, you can set alarms for yourself, like hitting .08 percent. I want to be alerted, maybe if I’m driving home, and you can connect with safety buddies, friends and family at undesirable levels.”

The goal is to continuously track a user’s blood alcohol level, instead of waiting for a single moment to ping the phone with an alarm. By doing that, users can get a sense of how fast they are ramping up and know whether or not to slow down. The band transmits the information to the app, which quickly shows a chart of how high their BAC is.

While users can detect their BAC for now, the technology translates into detecting other things like caffeine as well, Strenk said. “The skin ends up being a superhighway of molecules,” with the technology being applicable to a different variety of use cases,” he said. For now, gauging BAC made sense — and, also, the co-founders of the company decided on it over a few pitchers of beer. It could have been an earring, or started off with detecting lactic acid, but after the round they settled on BAC and a band.

The owner slots a cartridge into the band around 6 p.m. before they are planning to go out. The cartridge is disposable, which will cost a few dollars, Strenk said. “The analogy is, you put a raw piece of meat on the counter, over a few hours it turns brown. Similarly you open a cartridge, it oxidizes. It goes beyond step counting, it goes beyond heart rate, it’s reading bio-analytic through your skin.”

There’s always a risk that another large wearable company like Fitbit could figure out how to integrate something like this into their products. Though the whole using a disposable cartridge part may put a hamper on things, Strenk said the main advantage Milo Sensors has is that it’s been doing research for more than two years.

Milo Sensors submitted the first prototype to the NIH last year, which compared the results against breathalyzers and blood samples and awarded the company a cash prize, Strenk said. The company was more or less in stealth until launching at CES this year. The band will come out sometime this year, though Strenk wouldn’t specify, and will cost somewhere between $100 and $150.


Source: Tech Crunch

Misfit goes full-on smartwatch with the Vapor

Misfit goes full-on smartwatch with the Vapor

Misfit seemed destined to get here, soon or later. Between getting swallowed up by Fossil and the recent introduction of the Phase hybrid watch, the company has been spending the last couple of years dipping its toes in the waters of more advanced wearables, finally going all in with the Vapor.

The Vapor is a reasonably fairly slick affair, built with a focus on minimalism more akin to its own past devices than the trend forward big and bulky we’ve seen on products like Samsung’s Gear line and Misfit’s own Fossil labelmates, Michael Kors. It’s also surprisingly full-featured, given the company’s traditionally passive approach to hardware design – not to mention its decidedly ethereal name.

The 44mm Vapor features a 1.39-inch AMOLED display that clocks in at 326 ppi. The display is fully touch, but much of the interaction with the product happens outside of the center of the display, interacting with menus by dragging finger around the edge — akin to Samsung’s twisting bezel. The model we had a look at was still early stages, but the menu system seemed fairly intuitive and Misfit’s gone a ways toward adding nice touches like transition animations.

The company won’t reveal specifics on the software being run here, but from the looks of it, Misfit/Fossil seem to have developed something in-house specifically for this device.

There’s a heart rate monitor on the back of the watch and inside you get an accelerometer, altimeter, GPS, microphone and 4GB of storage for music, which can be played through a connected pair of Bluetooth headphones. The company’s also promising two full days of life on a charge, accomplished via a magnetic charging case.

The watch is water resistant up to 50 meters and works with a range of interchangeable straps. The case itself is available in both black and gold. All in all, it’s a pretty solid range of features given its $199 asking price. The Vapor is set to go on sale by year’s end.


Source: Tech Crunch

Wireless Week’s Top 5 Predictions for 2017

Wireless Week’s Top 5 Predictions for 2017

We asked the experts, and pulled together our picks from their top predictions for 2017. Here’s the low-down on what’s ahead in terms of progress on the IoT, cloudification and the move toward NFV/SDN, initial applications of 5G, the age of unlicensed spectrum, and the end of pure-play wireless. Don’t miss it!

Full text below:

We know crossing the threshold into a new year (and a new administration!) can be a little nerve wracking. So, we decided to break out the crystal ball and share a preview that will help you prepare for what’s might be coming.

Back in December, we sent out a call for submissions to companies on all sides of the telecom industry to ask what they thought the biggest trends in the coming year would be. Their answers spanned a massive range of topics, but in reviewing them we honed in on a few key commonalities and tried to include unique details from every angle possible.

So instead of taking our word for it, you’re hearing from the best and brightest minds in telecom.

Welcome to Wireless Week’s Top5 Predictions for 2017.

5. IoT Goes Mainstream

Ok, we got SO. MANY. IoT predictions – it’s hard to know where to start, but here it goes.

Oracle predicted 2017 will be the year the IoT goes mainstream and Smart City implementations finally start to yield a real impact on the citizen experience. The company believes advancements in mobile, sensor, and IoT technology will change the way we interact with the world around us, streamlining everything from parking to your trip to the DMV. Behind the scenes, Oracle said network management, billing, predictive analytics, machine learning, border control, and advanced security technology will all need to work in harmony to make this a reality. ExteNet CTO Tormod Larsen seconded this notion, noting the first implementations will come as municipalities finally dig in and build the network infrastructure needed to support intelligent elements.

Ericsson Head of Research Michael Bjorn noted the way consumers think about the connection between the IoT and smartphones is also likely to change in 2017. Rather than just being expected to function as a remote control, Bjorn said Ericsson’s data indicated users will soon expect smartphones and connected devices to learn what we do and perform activities for us automatically.

But what will the IoT run on?

Senet’s VP of Business Development Will Yapp said 2017 will be the year of low-power wide area network deployments that will fill the gap left between high-cost, high-function cellular and low-cost, localized Wi-Fi and Bluetooth connectivity. Yapp specifically pointed to LPWANs based on the LoRa standard as the option of choice, but Nokia North America CTO Mike Murphy had a different opinion, suggesting the network-wide launch of cellular IoT solutions like Cat-M and NB-IoT may constrain the growth of other technologies like Lora and Sigfox.

Taoglas pointed out the growing demands of the IoT will drive the need for more antennas. Specifically, the company predicted LTE cellular systems will soon require two antennas instead of one, and GNSS antennas will need to have wider bandwidth to receive Beidou, Glonass, and other upcoming satellites.

4. Head in the Clouds

Our respondents also had a lot to say about the Cloud, software defined networking and network function virtualization, particular as they relate to one another.

Netcracker Technology believes silos will disappear as wireless operators embrace fully horizontal clouds. That means new operational models and more flexible and on-demand service creation and delivery, but also challenges to monitor, manage, and assure network and service performance under a whole new model. The company noted as-a-service models are expected to become more prominent to facilitate faster, more efficient deployments and greater scale with reduced upfront costs.

GigaSpaces CTO Nati Shalom forecasted another major game changer in 2017 will be the addition of capabilities like healing, scaling, and monitoring to cloud native virtualized network functions, paving the road to self-management. You can expect cloud native VNFs will become available to be stitched together like micro services – some virtual, others physical on a variety of infrastructure – he said.

Simple virtualization will eventually give way to cloudification, Exact Ventures predicted. Why? According to the company, the real power of virtualization is when it is combined with cloud technologies to enable very efficient network utilization and elasticity through stateless, microservices and deep analysis of network and customer data though AI and machine learning techniques.

3. So Long Legacy Networks, Hello Initial Applications of 5G

You had to know 5G would be on this list, and lo and behold, here it is.

Nokia’s Mike Murphy again said 2017 will be the year the –ish hits the fan and 5G finally becomes a reality. This will happen with the deployment of trial systems – cough Verizon cough – and more concrete forecasts on the cost of end-to-end solutions as the technology takes shape toward the end of the year. Murphy also noted legacy technologies like PSTN, bare metal cable solutions, CDMA, WiMax, and GSM are due to meet their maker in 2017, and virtualization will further the transition to 5G.

But ExteNet’s Tormod Larsen thinks things will go even further, with 5G deployments quickly moving beyond fixed wireless applications. According to Larsen, 5G deployments will likely focus on a micro network approach as opposed to the traditional nationwide approach used for 3G and 4G. The premise, he said, is around the concept of “networks-within-networks,” where several of these micro networks will co-exist with each other to optimize the user experience.

As part of the race to 5G, Viavi Solutions predicts gigabit deployments will take off. Based on current trends, the company predicted gigabit deployments will see 25-35 percent growth from both wireless and wireline providers combined. While 85 percent of currently known gigabit deployments are based on fiber, Viavi said the proportion of wireless services will ramp up quickly in the coming years as more LTE-A networks come online and experimental 5G networks are rolled out.

And a side note here: Federated Wireless believes MNOs will fully embrace shared infrastructure in 2017. The company said coverage and capacity challenge for serving large venues and congested areas will continue to grow, driving a need for more economical small cell solutions. To meet this need, MNOs will gravitate toward a shared infrastructure model — neutral host — in 2017. This will enable cost-efficient access to the increased network capacity needed to solve these challenges for all operators, according to Federated Wireless.

2. Age of Unlicensed Spectrum

We heard a lot about spectrum in 2016 – particularly after the FCC took action to open up nearly 11 GHz of high-frequency spectrum for 5G. But Federated Wireless also predicted the 3.5 GHz band will be the first global 5G band. The company noted Europe and other regions have begun to explore use of the 3.5 GHz band for 5G, and the U.S. will start 3.5 GHz band deployments in 2017. Federated Wireless said the mid-band spectrum, which has been approved for a shared spectrum model, is uniquely suited to meet all the hot technology trends that will be part of 5G.

ExteNet’s Tormod Larsen also believes CBRS and unlicensed spectrum will take off in 2017. Why? He said CBRS and unlicensed spectrum opens many doors for those with limited, unusable, or unavailable spectrum. According to Larsen, the business model works, the ecosystem is in place and ExteNet envisions that the efforts of the MulteFire and CBRS alliances will come to fruition in 2017, starting with specific indoor facilities.

1. Not Just a Wireless Company

Home stretch here, folks.

Syntonic predicted 2017 will usher in a new era of alliances between content companies and mobile carriers. In particular, Syntonic believes the industry will witness the accelerated alliance between content companies and mobile carriers including a merger between Verizon and Comcast, approval for AT&T’s tie up with Time Warner, and other carrier-content company mergers and alliances in Europe.

According to the company, consumers have made their content needs abundantly clear and the onus is now on mobile carriers to accommodate this new consumer expectation. In 2017, Syntonic expects more unions will occur as Verizon formally merges with Comcast, extending the NBC Universal assets onto mobile. The mergers will continue across the Atlantic with major European carriers like Vodafone, O2, and Orange acquiring popular content companies in their respective markets. This will lead to the launch of more OTT content services to bring programming to mobile consumers, according to Syntonic.

Similarly, Netcracker believes wireless-only operators will vanish, as media makes multiplay mandatory. The company said things have been moving in this direction for a while, with triple-play offerings becoming more ubiquitous and quad-play bundles emerging not just as competitive differentiators, but necessities for survival. Media is a critical pillar of multiplay, Netcracker said, and is a major element in AT&T’s planned merger with Time Warner. As media giants like Facebook, Comcast and Google target wireless offerings, Netcracker thinks consolidation will erase the wireless-only designation.

Source: Wireless Week

Big smartphones were the big winners this holiday season

Big smartphones were the big winners this holiday season

Big, tablet-sized smartphones — or “phablets” — are continuing to eat into the medium-sized smartphone market, proving there’s huge demand for larger-screen phones. According to the mobile analytics firm Flurry, phablets (with screens measuring between 5 and 6.9 inches) like the iPhone Plus saw the biggest increase in activations during the week between December 19 and December 25.

That jump likely came at the expense of medium-sized phones (3.5- to 4.9-inch phones), like the regular iPhone, which continued to see its market share decrease over the past three years. All other devices mostly remained flat year-over-year.

Medium-sized smartphones still saw the most activations during the week leading up to the holidays. But as Flurry points out, phablets may end up becoming the “dominant form factor” very soon.



Source: Business Insider

Subscribe To Our Newsletter

Join our mailing list to receive the latest news and updates from our team.

Enterprise Web Cloud